The Strategy & Discovery phase focuses on validating the app idea before any design or development work begins. This phase ensures that the app solves a real problem, targets the right audience, and has a clear value proposition in the market.
During this stage, we analyze business goals, user needs, and competitors to reduce the risk of building an app based on assumptions. The outcome is a strategic foundation that defines what the app is, who it is for, and why it should exist.
This phase helps clients avoid costly pivots later and ensures that further investment is data-driven and purposeful.
Business objective clarification
App purpose and problem statement definition
Target user segmentation and personas
Market trend analysis
Competitor benchmarking (features, UX, pricing models)
Value proposition differentiation
Monetization strategy discussion (if applicable)
Platform decision (iOS, Android, Cross-platform)
Risk and feasibility assessment
High-level app concept definition
App vision document
Market & competitor analysis summary
User persona profiles
High-level feature ideation
Strategic recommendations
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