This foundational phase defines what will be built and why. We conduct in-depth discussions and research to fully understand your business, users, and competition.
The output of this phase is a clear, documented roadmap that eliminates ambiguity and ensures alignment before moving into design and development. No visual or technical work begins without approval of this phase.
Business objectives analysis
Target audience and user persona definition
Competitor and market research
Website goals and KPIs definition
Sitemap and information architecture planning
Feature and functionality requirement listing
Third-party integration identification (CRM, payment, APIs)
Technology feasibility analysis
Project scope finalization
Timeline and milestone planning
0
